Privacy policy

Last updated: 9 October 2025

1. Introduction

Future of Forestry (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.futureforestry.se (the “Site”). By using this Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information: A. Information You Provide

  • Name and contact details (e.g., email address, phone number)
  • Messages or inquiries submitted via contact forms
  • Any other information you choose to provide

B. Automatically Collected Information When you visit our Site, we may automatically collect:

  • IP address and browser type
  • Device information
  • Pages visited and time spent
  • Referring website or ad source (including from LinkedIn or other platforms)

We use cookies and similar technologies to improve functionality and analyze site traffic. You can adjust your browser settings to refuse cookies.

3. How We Use Your Information

We use your information to:

  • Respond to your inquiries or requests
  • Provide and improve our services
  • Analyze and enhance user experience
  • Deliver relevant ads or marketing messages (including via LinkedIn or other platforms)
  • Comply with legal obligations

If you come to our site via a LinkedIn ad, we may use LinkedIn Insight Tag to measure campaign performance and understand audience behavior.

4. Legal Basis for Processing (EU Visitors)

If you are in the European Economic Area (EEA), we process your personal data based on:

  • Your consent
  • The necessity to perform a contract
  • Our legitimate interests (e.g., marketing, analytics)
  • Compliance with legal obligations

5. How We Share Information

We may share your information with:

  • Service providers who help us operate our website or analytics tools
  • Advertising platforms like LinkedIn for measurement or remarketing
  • Legal authorities if required by law

We never sell your personal information.

6. LinkedIn Data and Advertising

Our website may use LinkedIn Insight Tag, a tracking tool by LinkedIn Corporation. This tool helps us understand how visitors interact with our LinkedIn ads and may enable remarketing. You can opt out of LinkedIn’s tracking and personalized ads here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out For more details on LinkedIn’s data processing, visit: https://www.linkedin.com/legal/privacy-policy

7. Data Retention

We keep your data only as long as necessary for the purposes described in this policy or as required by law.

8. Your Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your data
  • Withdraw consent at any time
  • Object to processing or request data portability

To exercise your rights, contact us at contact@futureforestry.se.

9. Data Security

We use industry-standard security measures to protect your data. However, no online system is completely secure.

10. International Transfers

If you access our Site from outside Sweden, your data may be processed in countries that may not provide the same level of protection as your home jurisdiction.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: Future of Forestry Email: contact@futureforestry.se